You’ve got an idea for a podcast, but you haven’t quite got it fleshed out. It’s a rough idea, and you’re still not quite sure of your show flow. Your podcast is more nebulous than solid form. So how can you narrow down the focus? Well, can’t you build as you go? Of course, you can! It’s called building in public. Why build in public?

Let’s say you posted on Instagram a photo of you at the top of Mount Everest and I saw that and thought, Wow, what an amazing accomplishment. I had no idea you had even been training for this or that you were in Nepal. But what if instead you had made an announcement post that said, “I’ve always wanted to climb Mount Everest, but I don’t know the first thing about climbing so I’m going to learn and I’m going to take you on the journey with me.” And over the years we would see you take climbing classes, buy your gear, climb your first mountain, and then increasingly more difficult mountain climbs. Then you would book your trip and travel to Nepal to make your climb. Now when I see your photo of you at the top of Mount Everest, I who have been following your journey from your initial announcement to that day am invested in your journey and cheering on your success in a way that only comes from being with you (virtually) and supporting your dream.

Rest assured you don’t have to climb Mount Everest in order to take folks on the journey with you. Building in public at first may seem like a strange concept, but there is real freedom to going this route versus waiting for everything to be perfect before launching. It can be a wild ride so it can feel more like building the plane while you’re flying it, but I have found I learn faster by doing and getting feedback throughout the process from listeners, viewers, followers, etc. Their involvement informs my journey and enhances my own experience. PLUS as you take folks on the journey with you they have a vested interest in seeing your success.

Smooth Flying

Now onto the second part of the episode where I share the behind-the-scenes of going live with Podcasting 2.0’s Live Item Tag via Blubrry’s PowerPress plugin.

The topic of Building in Public is totally applicable to this second segment. What I have been doing all month long is building…which mostly felt like stumbling in public. I was not only flying the plane while building it, I was taking flying lessons en route. Which made for quite a bumpy ride. But I wasn’t in this alone. Oh no! Because I invited you to join me on this journey, I was able to share my challenges and my wins with you. I received encouragement and support when I needed it the most. Let me tell you there were some challenging days. I don’t think I’ve been this challenged with podcasting since those very early days when I was trying to figure out what the heck ID3 tags were and learning by mostly trial and terror how to edit my podcast. These days my podcast production plane is a beauty with only first-class seats.


The official National Podcast Post Month podcast for the 16th annual global podcast challenge is presented in two segments. The first segment is a guide for podcasters participating in National Podcast Post Month. The second segment is the behind-the-scenes of how this particular podcast is coming together using Podcasting 2.0’s Live Item Tag done through Blubrry’s PowerPress plugin. 

The 16th Annual National Podcast Post Month is supported by Blubrry Podcast Hosting and Creative Work Hour.

Dive into Blubrry’s Podcasting 2.0 features: https://blubrry.com/support/media-hosting-documentation/blubrry-dashboard-podcasting-2-0-features

Subscribe to the NaPodPoMo 2023 MEGA Feed: (copy link to your favorite podcast app) https://feed.informer.com/digests/ZL1ZJYKAFR/feeder.rss