The pressure we put on ourselves because we think our show needs to be polished and perfect. “I need to have this beautiful website. I need to have amazing photos, I need to have really great copywriting. I need to have really great everything.” But do you really?

A polished website is nice but that’s not your mission and your message. Those could be the things that make your missing mission and message resonate with people but what really works is you standing in the town square speaking your message,  jumping on Twitter/X spaces or Wisdom or Clubhouse or starting a live video on Facebook or sharing a YouTube Short or Instagram Reel. That’s the real power. Because somebody is going to hear that and they’re going to go.

“Oh, I’ve been waiting to hear that my whole life. I thought I was the only one.”

So having a big, huge production wasn’t important. It was the message. That’s what was and is important. Your mission is to get that message out into the world because of the impact you will have.

Yes, it’s nice if we have a beautiful studio, it’s nice if we have big equipment, it’s nice if we have those things. But you absolutely do not need them. Hone in on your mission and speak that message again and again and again. You will find your audience, your community, your tribe and because you are speaking a message that resonates with them you make it easier for them to find you.


This podcast follows the #Value4Value Model. The Value4Value model was created by Adam Curry and John C. Dvorak for their podcast 16 years ago. They do not take advertising and yet through Time, Talent, and Treasure Adam and John have been able to successfully sustain their podcast and themselves because of their listeners who they call the producers of their show. The idea of producers is based on the Hollywood model. Which actually makes a whole lot of sense if you think about it. 

In this case the producers are the people who listen and find value in what was written, spoken, or shared. Podcasters who use Value4Value typically have a page on their website which shows how they can receive value. All of my podcasts use the #Value4Value model.

How do you educate your listeners about the #Value4Value model? You tell them. Here is a version I use: 

This podcast follows the Value4Value model pioneered by Adam Curry  & John C. Dvorak. What does this mean? It means that as opposed to looking to the traditional ad model to support the show we are looking to you, our listeners and viewers, to support the show, but only IF and WHEN the show provides you with value.

How can you provide value? Through Time, Talent & Treasure.

When we provide you with value. You provide us with what you think that value is worth to you. Hence the term Value4Value. There are several ways you can provide the treasure part of #Value4Value for the value received:

Value Options:

What I want you to take away from this is you do not need to wait to receive value for your podcast episodes. What you have created has value right now.

I can tell you that by posting these episodes on Hive, I am receiving value for each episode. How much value? Well I guess that depends on the value the listeners on Hive who are curating those episodes find in them. Take a look at my profile to see for yourself.

The official National Podcast Post Month podcast for the 16th annual global podcast challenge is presented in two segments. The first segment is a guide for podcasters participating in National Podcast Post Month. The second segment is the behind-the-scenes of how this particular podcast is coming together using Podcasting 2.0’s Live Item Tag done through Blubrry’s PowerPress plugin. 

The 16th Annual National Podcast Post Month is supported by Blubrry Podcast Hosting and Creative Work Hour.

Dive into Blubrry’s Podcasting 2.0 features:

Subscribe to the NaPodPoMo 2023 MEGA Feed: (copy link to your favorite podcast app)